Sunday, January 24, 2010

Ocean Park!

It's hard to play hide-and-seek when you're a German giant.

WELCOME TO OCEAN PARK!

Although it was difficult to hear all the negativity towards the Mouse, I visited Ocean Park - Hong Kong's local theme park and met with the Head of Marketing. One of the most important decisions for them was to make the brand of Ocean Park refreshing enough to attract new and old visitors after the entrance of the Mouse in 2005. Adding Whiskers a happy seal to a collection of other aquatic mascots, Ocean Park was able to attract customers and maintain its status as a theme park. Reaching the market was key for the success of Ocean Park, although this tug-of-war seemed eerily similar to Sea World vs. Disney World, and we all know that Shamu is cool but far less profitable than the M-I-C-K-E-Y M-O-U-S-E.

Brian in a gondola over Ocean Park. The masses exiting the tram.

Soren hugs a panda.


Panda scratching.


Odd fish - we described these as orange-raspberry heads.