We don't need to be first to market. We need to be the best in market. There are genres that we're going to enter because we know our players are interested in them and because we want and need to be where players are. We evolve genres by making games free, social, accessible and highest quality.That's from a leaked memo in response to "criticism" (read: blindingly obvious observations) that the Zynga game Dream Heights in a bald-faced piece of plagiarism of indie hit Tiny Tower.
Pincus went on to say that it's different when people do it to him, as happened when Vostu's Pet Mania ripped off Zynga's Petville, which had already ripped off Nintendogs and every other pet game on the market.
A few of you have asked how our approach to genres relates to the situation we faced with Vostu. There are rules of engagement in our industry. Companies have to respect each other's legal and IP ownership rights in the form of copyrights and trademarks. In the case of Vostu, you can see for yourself that Vostu crossed the line and chose to use our copyrighted IP and artwork. That's different than competing to build the best product or out-innovate us in the City category.That's a lot of words for a guy most famous for telling his design team, "I don't want ****ing innovation."
h/t: Forbes
